Animated videos begins with proper content and every successful shot starts with a good plan. For this, we need the following steps like:
1) Goal-oriented objective
Firstly to take a video from good to great we need a goal-oriented objective means the purpose of the video should be cleared in the mind of each and every member of a team without any confusion.
So that customers understand what and who you are? It helps them identify your brand or learn how your business provides a solution to their problems.
2) Gather all the necessary information
After deciding the objective we need to gather information about that objective means for which we are making videos like for a business, educational or promotional purpose.
Then check all the necessary and available resources which are required for taking a video from good to great etc and finally make a paragraph.
Keep that paragraph in front of you as a constant reminder of what is important in the project.
3) Selection of Format and Style
The next step in this series is to choose a format that means in what way or steps work should be done so that nobody has confusion regarding work in his mind.
With this select, a particular style of doing the work means what type of flavor or feeling you want to program to convey?
But a video magazine program like 60 min is less formal than the Nightly new, where an anchor throws to field pieces then adding appropriate elements in the video and it should be inspiring.
4) Short video
One of the most important aspects is keeping the video short because the audience’s attention span is getting 60sec, so be sure to put your most important information at the beginning of the video.
5) Upload your logo
Dress it up by uploading your logo by using the highest quality image and video clip to make video crisp and visually interesting and after that add title card every 3 to 5 images.
6) Right beat
Then finally select the perfect tune/song for a video because the right beat seriously boosts your message.
7) Audience
The other important thing for video betterment is Audience.
An audience must be narrow and specific, the best animated videos have a hyper-targeted audience.
So before making a animated videos we should know about the category of audiences like Young and hip audience for the video should be posted on Instagram and other sites, etc.
And at last give, more detailed information means to send the viewers to contact or start a new email.
8) Best team
The second last step in the way to take animated videos from good to great.
“A best, well-aligned team’’ it is important as the backbone of a human being because a better team got success in a short period of time efficiently as compared to the other poor team.
9) Decentralize of power
And the last but not the least step in this series is “creative freedom’’.
According to this creative team has freedom to let them do work according to them.
Because they can do their best work when they’re given the freedom to take control and when your creative team makes your project their own.
It quickly moves up their priority list and becomes their little pet project.
It’s no longer work for hire; it’s something they’re fully invested in. That’s when a business video goes from good to great.