As we know that the use of the internet and social media is increasing day by day and become part of a human being’s life.

Similarly, it also makes an effect on the business world. Now companies sell and advertise their products by using Explainer videos.

An Explainer video is clear and concise, combining dynamic images with explanatory audio to provide better exposition about products.

According to a research site, visitors are more likely to visit a page with video than simply containing images and text.

Means of Inbound Marketing

It is a marketing to target customers through online platforms such as blogs, social media and search engines, etc.

Inbound Marketing can save companies money because they less depend upon the following – cold calling, cold emailing, direct mail, or TV and radio advertisements.

It is cheaper to execute, smaller businesses are able to compete for leads on the internet on a level playing field with bigger companies.

Content of Inbound marketing is promoted by companies on social media, it spread at a worldwide level and it also has long term effects on prospects by reaching them on multiple social channels.

Here, a company can get feedback easily. It gives the company a fresh lead without spending time or effort on creating a new piece of content.

Means of Explainer videos

Explainer videos are creating videos that explain a service with the help of animation. It’s providing an entertaining means of allowing visitors to better understand your product and services.

It plays a very important role in boosting the product or service of a company in many ways like:-

1) Attract visitors to your websites:-

One of the main problems of a businessman is how to attract new online visitors to their sites. So, this problem is solved by the Explainer video.

Videos are a not-so-secret weapon for SEO.

Google searcher loves “Video helps to entertain and educate that’s why Google reward websites with video content by making them higher.

The search engine considers video as one of the most interesting forms of online content and aims to satisfy its users by often showcasing videos 1st in search results.

2) Shareability: –

Explainer Videos is the easiest online content to grow on social media, Twitter users share approx 700 videos every minute.

3) Convert visitors into leads: –

Explainer videos allow your brand to deliver the perfect pitch every time. The average human attention span on a regular text-based website is about 8sec, so in order to grab your visitor’s interest; you have to deliver your message quickly and effectively.

4) Best for promotion:-

Video promotion is 6 times more effective than print or direct mail because, within a 90sec or less digital animation, you can explain to your target audience what your company does and how your product or services can make their lives easier and why they should choose you.

5) Boost Conversion rate: –

Explainer video also helps in boosting your conversion rate by an average of 20%.

6) Target Audience:-

Actually, customers mostly look up to meaningful, insightful, and personal ways to relate to the world.

The effective use of inbound marketing through the use of Explainer marketing video.

It allows your company to align its content with the interest of your customers.

So, to capture the attention and interest of the audience firstly you have to tell them about how you will solve their problem.

or save their time and money in a transparent way because as we know that when people felt that you explained things in an honest and clear way.

Then they could trust your brand and are likely to become satisfied and loyal consumers.