Nowadays, people are increasingly opposed to leaving the comfort of their traditional platforms to engage brands somewhere else. So, if you want to dig more direct marketing strategies, social media is the way to go.
But with so many famous social platforms established already – and new ones coming up every other year – it can be tricky to figure out where and how to start!
And that in itself can have a massive difference in the results your strategy gets.
So, to help with all that,75seconds video production house has come up with a draft of the top platforms to target and paired them with some fantastic ideas that everyone interested in digital marketing for small businesses should find helpful. You can see some of previous work of 75seconds here:-
Social Media Power
Suppose you’ve been hesitant to do so thus far. In that case, it’s a good idea to start by briefly looking at why people might be interested in digital media or social media marketing ideas for every business.
The truth is, social media as a digital marketing platform should be a no-brainer for many reasons. Still, the two critical aspects of small businesses are instantaneity and potential reach.
Instantaneity
It means actual engagement with your content, opportunities, and fast results to improve your marketing strategy on the go.
Potential reach
It means if your content hits the jackpot, it will spread like wildfire giving you a marketing boost. This is also known as virality.
If your marketing strategy meets successfully with both the above points, your small business will have the chance of seeing conversion increases at all stages of the sales channel.
But of course, as with every project, social media marketing for every business has its own risks. So, there are a couple of drawbacks worth safe keeping in mind as we step forward if you want a rewarding social media strategy:
On the flaw of instantaneity, social content turn out to be very newsworthy and will not halt in the audience’s mind for much time. So, you will have to keep up with the flow.
Social media audiences can be bitter. If your brand indicates to be out of touch or makes a blooper, the virality of digital and social media could spread it over the internet. Therefore, be careful and mindful to avoid a crisis that might turn you back considerably.
Social Media Marketing Campaign
Tried and tested by many digital and social media marketing services for businesses, this basic design to have your social media campaign going can produce good results quickly.
As usual in marketing, it starts with your target and your goal. This is not the same to try to turn 20-year-olds to buy something as it is to make 40-year-olds aware of your product.
In this blog, 75seconds focused on strategies and platforms that can work for various budgets.
Some Best Social Media Platforms for Your Business
We planned a variety of social media marketing strategies for small businesses to accommodate your brand’s goal and target. But don’t worry, you can fit more than one on your plate!
Youtube
YouTube has a reputation as a video-hosting platform than a social media. It is mainly due to its limited means of direct interaction – which is primarily tied to every video’s comments, likes, and dislikes section – and many businesses use it as an online video portfolio.
Although YouTube could be a key player in any social media marketing for startups, it is the second biggest search engine after our favorite Google. The splendid setting for brand introduction and authority building.
- Produce valuable video content with good Search Engine Optimization. If you make the top search outcome and cater to your viewership needs, you could be facing brand-building growth in little to no time.
- YouTube also has the most robust social media ad game.
Overall, YouTube is not very time-taking as a marketing platform, but it can be a little expensive as you will need to meet some production criteria.
According to some social media marketing companies, you could – and should – develop a small variety of content, such as explainers’ videos, customer reviews, tutorial videos, etc.
To make the maximum out of your investment, share your video content on other social media platforms and your web page and blogs!
This social media platform focuses almost entirely on users between 18 and 25 years old on visuals and aesthetic appeal. If your target audience is in the range, Instagram will be perfect for you.
But what about goals?
Instagram marketing is the one of the strongest Social Media Marketing Strategies in brand awareness and community building. It has multiple features useful for digital media marketing, but let’s focus today on our best options available:
- Enlist your audience with some live content and calls to action.
- Play the long game, increasing B2B conversions with sweepstakes and shopping on Instagram.
As you can appreciate, Instagram is time-consuming because it mainly focuses on live and short content. But don’t let that panic you, but on the plus side, you can connect your business account to Facebook, repost content there, and hit two social media with one stone.
The grandfather of all social media platforms, Facebook, is still going strong among 25-35 y/o or more. Facebook is best for brand development and paid advertisement, but not so much for actual selling.
One of its major pros is its balance of image and text content. Let’s see how to do the best marketing on Facebook:
- Set up a fan page for your startup business and keep your audience updated on events. Educate your fanbase with groups and engaging discussions.
- Build your authority by posting regular news related to your product. Most Facebook users get their information there!
Comparatively new as a social media platform, LinkedIn is best known as a professional network, most potent for B2B marketing. Although favoring more text, it has a nice balance of image and text content.
LinkedIn, the best social media marketing platform for startups, relies on absorption of brand authority and company culture:
- Build community among your audiences and let them reflect on your brand.
- Post-related and highly informative content related to your product for marketing.
- Engage in discussions with the audience to keep the brand relevant and informed.
On LinkedIn, you will be targeting working professionals 30-years-old and up, which means a high-quality standard of content. Better be prepared to make a shred investment to ensure your output is up to par. For any other query please Contact Us.
