Have you noticed, when you scan any information, either online or offline, your eyes are immediately drawn towards images or other visuals embedded in that information? This is possible because of Visual Marketing.
And do you know why it is so?
According to a survey, it’s noticed that the human brain processes visuals content faster than words. And I think it will be more precise with the help of the following points: –
Visual contents are easy to remember means when people read a text, they retained only 10% to 20%, but when we add a picture to it, then they retained 65% of it.
Visual contents are primarily suitable for all type of business-customer relationship
It is assumed that visuals are harder than content writing, but it is not as complicated as you think.
Meaning of Visual Marketing: –
Visual marketing means using images, videos, gifs, and other multimedia content that strengthens your brand and communicates with your target audience. It could be a part of every exposure of the Communication Mix. Marketing persuades consumer’s buying behavior, and Visual Marketing enhances that by recall, memory, and identity.
As a critical component of modern marketing, Visual marketing can be a part of every Communication Mix aspect. Anything visual – an image, video, infographic, etc. – will capture their attention much quicker and with more impact than plain words or content.
Based on the above discussion, Marketing persuades consumer’s buying behavior, and Visual Marketing enhances that by factors of recall, memory, and identity.
Types of Visual Marketing
There is different type of Visual Marketing like: –
Images, Videos, Quotes, Memes, presentations, Infographics, etc., so let’s explore all the above.
1.) Images-
Images are the inevitable type of visual marketing. As a strategy model, it takes this concept further and motivates a business person to quest new ways to use images to captivate and engage audiences with content.
2.) Explainer Videos-
Presently, you can observe that videos communicate even the most complex subject to your audience quickly, either it’s related to your product or your service plans. Besides this, it also adds that human touch with client interviews. So, we could say that videos are highly versatile, as they can turn into almost any kind of content. Please have a look at some creative Explainer Videos:-
3.) Quotes-
No doubt that People like reading inspiring and impactful quotes. And quotes themselves need to be able to communicate with a targeted audience and fit your brand. To increase your odds of shares, it is vital to use beautiful backgrounds on your quotes.
4.) Memes-
After listening to this word, what first thing comes to our mind?
Maybe Funny images that reference pop culture, daily life, and other topics with a touch of humor help your brand if you genuinely understand the format and add value to the conversation. We have to remember that memes come and go pretty fast, so keep an eye on social media.
5.) Presentation-
If you need to communicate a lot of information and retain your brand identity, I think Presentation is a must.
A slide deck might help get your message across. Web browsers support embedded slide presentations, and interactive tools can contain several kinds of visual content within themselves.
6.) Infographics-
It is one of the unique ways of delivering a combined text and visual elements. The priority is conciseness and intuitiveness through data visualization. Because they are highly shareable, which means people are naturally drawn to them and usually feel compelled to share them on social media.
Why should we switch towards it?
According to a survey, it has been proved that People can retain more information by looking at pictures instead of text, which means a human being can process images 60k times faster than a textbook.
Visual Marketing has a significant effect on performance marketing. According to a study, it is clear that 60% of people are more likely to consider that product or service that has an image in search results. Besides, social media posts with images see over twice the engagement of those without.
And if I am not wrong, then you may be heard that “A picture is worth a thousand words.”
To make it more clear that Why should we switch towards Visual Marketing, let’s discuss its benefits-
Benefits of Visual Marketing:-
Visual content is easier to understand and faster to process.
It easily influences Human behavior by grabbing their attention.
Videos are the most preferred visual content.
Improve Social engagement.
Generate more views per post by increasing your subscribers and followers.
Conclusion
Based on the above info, it can be concluded that Visual Marketing is vital for any business and non-business organization. If it wants to be in the market for the long run, stand out in local search, want to get more online referrals and more engagement and repeat sales from current customersand last but not least, attain a top position in the market.