Learn from Pitch Rejections!!
It’s hard not to feel hurt from pitch rejections because no one likes to get rejected.
And when you are in the creative world, rejections and elimination are a part of life.
Once a wise man said, “Sorrow shared is half the sorrow,” so here are some examples of an idea we loved that did not make it past the pitch deck and what we did to move forward.
Pitch Fail #1
Vintage is regular in style, but it does not always make sense for a video to reflect on past trends, significantly when someone is solving problems in a new way.
Regardless of being a startup company or in the technology industry, everyone is working toward solving problems that do not exist yet. Hence, it is essential to be future thinking when scrutinizing video ideas. Just because something is cool does not mean it is a perfect fit.
A Real-Life Example
75seconds video production house once pitched a retro theme for a financial service company. We liked the style of traditional educational videos, from a scratchy 1950s voiceover to directly teaching and playing around with remorse. It does not mean you can not mention altered technologies or traditional trends.
Still, we need to write our story to show how the customer has moved the world from that to the future. Just check out the 75seconds marketing video series to see how much the world has changed since the Mad Men era.
What did 75seconds learn?
To point out two things while coming up with video ideas:
One that organizations are influential, viewers make them in microseconds. Think of what meanings viewers could be making when watching your marketing video and plan according to that.
And number two, always be visionary. Your client is solving future problems, and your work should help them do so.
Pitch Fail #2
“Now, stick with 75seconds here, but imagine your polar bear mascot in the Wild West.” – Us pitching an idea.
Metaphors are great storytelling devices, but they can miss the mark when used incorrectly. It can distract the messaging, mess with brand identity and awareness, and generally be too far-reaching. People will have a hard time while making the connection.
It can be hard to hand over a metaphor, mainly when it writes itself.
Real-Life Example
75seconds were not kidding when we said we should put the polar bear in the desert. Using a camel as a backdrop would help make the writing smooth and the animation fun, but having a polar bear in a not-so-cold place will be confusing.
“Standoff with competitors,” “Dueling for viewer’s attention,” and “Quickdraw solution” took seconds to come up with those examples. It can be attractive to give in when you are busy with projects. However, as with most of life, the fundamental answer is not always the best, and you have to dig more in-depth to come up with the next great idea.
What did 75seconds learn?
If there is no strong metaphor that comes to mind right away, do not force it, and revise what storytelling techniques are appropriate.
Some of 75seconds Explainer Videos for Sales Promotion or Pitch are here:-
Pitch Fail #3
Humor. Cuteness. Whimsy. They are great for writing and coming up with enormous storylines. Still, it is not always the best choice depending on the video’s direction.
It is crucial to think of your market. Do they need Validation? Authority? Evidence?
Sometimes the opposite is true. It can come off too strong, unagreeable, or abrasive when being confident or bold. Humor can be good for talking about difficult or tiresome subjects. Playfulness can help with inspirational videos (which can be great for nonprofits).
The tone is about who you’re talking to and what you want them to gain from your marketing video. If you are not speaking in their language, you will never be able to get your message across effectively.
Real-Life Example
For a real estate company marketing video, we wanted to trifle with the idea of competitiveness in the area, but in the end, the tone was too aggressive, and the audience was left feeling stressed.
What did 75seconds learn?
During the creative brief, 75seconds always ask what the target audience is, so we can understand it from scratch and do not make the same mistake twice.
How does this make you feel?
So how do we handle the rejection?, and Learn from Pitch Rejections.
We love it and learn something new every time!
We do not grow attached to specific ideas in our internal work and challenge ourselves to realize them more boldly. New ideas always come. 75seconds video production house has a separate open brainstorming room where everyone shares their beliefs.
We provide feedback to everyone whether it fits our brand or would generally be a challenging project to do. Because no one wants to spend their valuable time doing not-fun and non-challenging projects?
So 75seconds’s motto is: all you can do is get up when you fall down or Learn from Pitch Rejections.
Have an interesting #PitchFail? please share in the comments below or mail us at: info@75seconds.com or visit also at Explainervideo4u.
